Santosh Kondepudi
Published on
06 January 2018
What is digital marketing and its importance?

As per the standard definition, Digital Marketing means the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

In recent years i.e. 2013-17-time period Social presence of brands increased from meagre 5% to 43% and major businesses in FMCG, Ecommerce and F&B have started realizing the power of Digital and social media means of communication and connecting with their preferred audience. This is due to increasing trend of using smart phones and availability at affordable prices.

Digital media offers more flexibility and the gives the power of efficient decision making by analysing the audience psychograph effectively.

Its high time that SMB's should realise the importance of diverting major chunk of their marketing spends on Digital media for brand awareness for consumer recall at POS. It helps in measuring ROI effectively when compared to traditional modes of communication like OOH, Print and Radio.

In India,Internet penetration is at an all-time high and due to the recent entry of Jio which is a subsidiary of petrochemical giant reliance, internet connectivity has become cheap and affordable.
The Internet penetration is definitely going to increase in the coming days and it opens doors for many prospective businesses to reach out to specific and wide variety of audience.